Design Feast

Elizabeth Joy Gershenzon and Travis Koche

Founders of Scribble Tone

Primary design concentration:

Web Interface Design and Branding

Most preferred tool for designing:

Little Snapper or the Apple screen capture program, a pencil and paper, and Adobe Creative Suite Programs

1. How and why did you choose to become a designer?

Elizabeth: I grew up in a household very aware of design, supportive of art and I have always found technology very exciting. I am also drawn to the idea of defining my job duties, working with different industries and teams. It is fun to grow with this profession.

Travis: I have always been interested in design. My mom and dad redecorated their homes a lot, and since they were divorced, they always asked me for my input. My mom used to be an interior decorator, and artists and the curiosity towards design rubbed off. I also have always enjoyed technology. I think the combination of the two became a passion.

2. Challenges you encounter as a designer and how do you deal with them?

Elizabeth: I have a hard time getting away from the computer. I also struggle with taking my work too personally. Joining an athletic team or other fun activities where other people are depending on my participation forces me to get away and helps me keep a good balance.

Travis: Getting away from the computer, trusting and having confidence in myself and not taking things too personally.

3. Your definition of an “elegant solution,” that is, good design?

Elizabeth: A solution that is clear, expresses the personality of the project and is unique.

Travis: A solution that is simplified and unique.

4. From skills to values, what makes a designer successful?

Elizabeth and Travis: Being confident, passionate, thorough and having a good work life balance.

5. How do you stay motivated and grow personally and professionally as a designer?

Elizabeth: There is so much changing in society and in design. By surrounding myself with inspiring supportive people and materials, I encounter more things I want to try and learn.

Travis: There is so much growing in society and in design. Everything is always changing and keeping up and knowing you can do better is what motivates me.

6. For those aspiring to become a designer, whatever the discipline,what is your advice?

Elizabeth: Work hard, have a lot of patience and surround yourself with inspiration and support.

Travis: Work hard, have patience, and surround yourself with talented and inspiring people that are supportive.

7. What is your quest in design?

Elizabeth: To create elegant solutions, enjoy the process and keep getting better.

Travis: To be confident in my designs and clearly articulate and defend why they are successful.

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